If you’re working with any growth marketing agency, they’re sure to give you plenty of email marketing tips that are proven to work for the best email platforms. What they might fail to provide you with is this powerful toolset of email templates that are proven to maximize customer retention and conversions.
Marketing experts have developed a short list of automated email templates that provide a rich response capability as potential, first-time, and returning customers engage with your products or service. What follows are four automated email types that you absolutely must set up for your e-commerce email platform.
1. Order Confirmation
This, as we’re sure you understand, is not negotiable. When your customers make an order, they want- and need- to know that you are aware of the purchase and will take action on it immediately. It is especially important that first-time buyers get a confirmation email with the minimum amount of lag time. Once your customers become familiar with your service, lag times become less of a problem. But for first time buyers, punching in their credit card numbers and not getting a response after purchase can be quite anxiety producing.
2. Shipping Confirmation
Just as important as the purchase confirmation email, shipping confirmation lets them know that their purchase is on its way. Even if the item ships and arrives on time, the worry they will feel if they don’t get a shipping notification is unpleasant. That alone is more than enough reason for them to click elsewhere next time they buy online.
3. "Thank for your first order"
The "Thank for your first order" email lets the customer know that you are aware that they have made their first-time decision to shop with you. This deserves recognition- especially if you want them to come back again. This simple email establishes a relationship to keep the sales ball rolling.
4. "We miss you..."
E-commerce buyers have a huge amount of options. It’s normal if they purchase from you and then forget about you. A simple reminder is a good way to bring your prior great service back to the forefront of their minds.
Not sure where to get started setting up automated email flows and segmentation? Contact us at Evestar today for a complimentary consultation.