To ensure a real increase in your web traffic while carefully analyzing the competition (what keywords are working for them, etc.), SEO audit tool Ahrefs is arguably the most effective tool on a list of one hundred. It can help to ignite growth through competitive analysis, keyword search, backlink research, link building, niche monitoring, and things of a relevant nature.
What exactly are we talking about? Well, the keyword and content research tool produces keyword density scores and various other advanced metrics to help you target the right keywords. This tool also gives you a rank tracking option to track your rank within your target keywords to see where you place on a weekly or monthly basis, depending on how often you need a ranking report. Should your competitors rank higher than you, Ahref helps you learn why as well as what you need to do in order to outrank even the highest ranking. It’s great, the impetus - never better.
Ahrefs truly helps to yield better marketing and SEO strategies. This is not surprising as it is powered by the largest amount of comprehensive data in the industry. It rakes through an approximate 6 billion web pages every day, indexes 12 trillion links, and houses 30 petabytes of storage.
Processing all of this can be overwhelming if you don’t know what to do with it. However, if tracking your competitors is essential to your business, then don’t think twice about buying in. Not to mention, you can always leave it to the professionals to handle this for you. Ahem.
It goes without saying that the competitive landscape that is online is rather cut-throat. So yes, knowing your competitors’ moves will give you an advantage.
SEMrush is another one of the more beastly one-stop shops that serve online business professionals as they attempt to tackle the agenda.
Both the Ahrefs and SEMrush platforms are fantastic tools. They coincide in a lot but they each have their idiosyncratic perks to make them both valuable. SEMrush is typically better for keyword research and technical analysis between domains, while Ahrefs may be more suitable for analyzing backlinks.
SEMrush helps to perform daily SEO tasks and provides an extremely thorough yet clear analysis of performance that can be baked into any digital marketing strategy fairly easily. For many online business professionals, SEMrush is the number one go-to platform for all SEO, PPC, social media, and content marketing analysis. It tracks all of your content while serving up big picture performance at a glance. If you’re more interested in something in particular, you can focus in on it and the information is immediately available for you to consider.
SEMrush also allows you to manage SEO auditing and semantic resources to generate ideas for more organic traffic. By using competitive intelligence to remain relevant to similar businesses, you can increase site traffic and monitor backlink usage and analytics. SEMrush analyzes advertising strategies to get the most out of placement and keyword usage, improving your pay-per-click efforts.
SEMrush also offers enterprise services, so all of these features are available to those who need to cast a global net. Additional benefits to enterprise customers include consulting, training, support, and exclusive access to beta features.
The SEMrush workflow, let’s entrepreneurs identify opportunities to increase brand awareness, so they may react to them right away. The whole team can get access to the platform, so execution is streamlined. Insights are translated seamlessly, keeping everyone up to date and on the same page.
SEMrush realizes that most businesses already depend on certain workflow processes that have been part of the corporate culture and makes certain those processes need not be disrupted. Instead the idea is to add valuable support. With fully customizable white-label reports, large companies don’t have to upend the entire team in order to implement a new solution. SEMrush also constructs custom reports to suit the most specific of needs. It lets you build custom integrations with almost anything you already use, such as project management software. You may also enable notifications via your corporate messenger if you have one or use their API to build your own.
SEMrush is one of the most comprehensive solutions on the market. It’s easy to use and provides valuable customization so the learning curve is small and implementation is seamless.
Lastly, we’d also like to mention PPC and SEO firm SpyFu, a sleek and comprehensive SEO optimization system built to support online marketing, sales, and digital advertising efforts. SpyFu is an exceptional, competitive intelligence tool for marketers. The Spyfu platform also offers in-depth analysis and insight into both pay per click and search engine optimization while helping to improve your search rankings by tapping into your competitors’ keyword strategies. And...exhale.
It’s clear that SpyFu is also serious contender and great choice for small to midsize businesses (SMBs). Some say it’s the best tool for Competitor Keyword Research forGoogle Ads and SEO.