While your marketing campaign may not contain all of these tactics, you'll definitely want to keep them in mind as you're preparing your full strategy.
1. Driving Customer Reviews
When's the last time you made a major purchase without reading the reviews? Ratings, reviews and listening to the experiences of other customers is simply a part of the way we buy products. When you incentivize your current customers to share a review after their purchase, you're driving user-generated content (UGC), getting organic exposure for your brand and also raising the social awareness of your products.
2. Get Those Referrals Flowing
Do your customers love your products? Great! The next step after requesting a review is often to provide customers with a link to share with their friends -- generating additional revenue from referrals. While this may not work for every business model, eCommerce platforms and content leaders can find this tactic especially helpful. We strongly suggest referral programs that benefit both the referee and referrer. Promote the referral program on your website and social media channels to get the word out.
3. Leverage Your Micro-Influencers
Big-time influencers are not the only people who can help sell your product. Everyday people who share your company information or product details are micro-influencers in their own right. Even though these individuals may not have tens of thousands of people following them on Instagram, but they might have a passionate following of several hundred extended friends and family who look to them for recommendations and advice.
4. Share the Love on Your Blog
No one wants to read about your product every single day. They want a variety of content that includes everything from commentary to related products to side-by-side comparisons with competitor products.
Even though you're sharing something seemingly unrelated, there's often a way to work in a subtle product placement from time to time. Try to keep your sales-related content to around 3-4 out of every 10 posts in order to maintain engagement with your core audience and keep them from tuning out or opting out.
Launching your first marketing campaign can be exciting, but also overwhelming. If you feel like you're getting in over your head, there are several tools at hand to get you started -- and for more intense strategic launches, consider hiring a digital marketing agency for enhanced results. Email us with any questions or concerns -- we're here to help!