What Are Chatbots?
Even if you're not familiar with the term, there is a high probability that you have interacted with a chatbot in some customer service function or as part of a social media group. Chatbots are preprogrammed digital responses that key off of request terms to provide an immediate answer to customer queries. While this has all the potential to be a confusing customer experience, chatbots can be taught to be quite sophisticated. This is especially true when you are working with a digital consulting company that is able to refine their messaging over time.
Instant Communication = Instant Gratification
Chat is nothing new to consumers, and they're becoming ubiquitous in retail as the majority of people are now viewing websites on a mobile phone. It would be impossible for retailers to build a face-to-face relationship with all of their customers, and chatbots allow for a more personalized and interactive experience than sending an email or digging through website FAQs. Whole businesses are being built on chatbots, as brands look for ways to drive organic growth by finding customers where they already are -- and that's on messenger apps such as Facebook Messenger, WhatsApp and more. Due to their tight integration with these messaging platforms, chatbots are able to provide advanced personalization that makes each interaction feel even more special and customized.
How Chats Drive Sales
"Is that top available in green in size 4"? This is an example of the detailed questions that chatbots are taught how to answer with a high degree of accuracy. Millennials particularly enjoy chatbots, as more than 81% of consumers who have made a purchase through a chatbot would do so again. Simple retail transactions are straightforward, but you can also use chatbots to help qualify leads for a more in-depth sales process. Plus, they are a superior way of deepening the customer relationship by learning more about what your customers are looking for. It's likely that your digital consulting company can help you spot trends in questions and how the responses from the chatbot are accepted . . . or not.
Even though you may not be paying them a commission, chatbots can be an integral part of your sales team when properly implemented as a part of your digital marketing strategy.
When you're ready to get started with chatbots, contact us at Evestar at 954-546-3403. We specialize in providing scalable initiatives that maximize organic growth, revenue and customer acquisition.